The six jobs I gave AI so I could get back to running my small business, and living my life.

Can I be honest with you for a sec? I didn't start my business so I could spend my whole life running it.

But somehow that's exactly where I ended up. Writing the content, checking the ads, working thr

I use both. Here's the honest difference, and the three people who should pick differently.

This is the question I get asked more than any other, and it usually arrives with a slightly apologetic tone. "I already pay for ChatGPT. Am I going to have to buy something else?"

So let me answer it p

One job, shown all the way through. Not twenty things at surface level.

I've noticed something about how AI usually gets taught, and it drives me a bit mad!

You get twenty ideas. All of them sound brilliant. None of them are explained deeply enough to actually do, so you close the tab feeling

No jargon, no code, and an honest answer to "what do I actually need to have?"

Somewhere in the last year the word "agent" started appearing everywhere, and nobody stopped to explain it. So you're left nodding along in conversations, quietly wondering whether you've missed something you were su

Including the one that ran for seven weeks before I noticed!

Most of what you read about AI in business is written by someone standing at the finish line, telling you how straightforward the race was.

So here's the other version. Five things I got properly wrong, what they cost me, and what I'...

Starting with the one I hear most, which is also the one with the best answer.

Most of these aren't silly. That's the thing! Almost every one is a reasonable conclusion to draw from a real experience. Somebody tried the thing, it didn't work, and they worked out why in the only way available to